As times change, the billiards industry is undergoing a profound transformation, driven by the evolving demands of a new generation of consumers. To keep pace, the industry is constantly innovating—introducing smart table technology, personalized cue customization, enhanced viewing experiences, and interactive engagement. Each of these developments reflects a deep understanding of the increasingly sophisticated needs of today’s players and fans.
The traditional billiards club model has gradually expanded into entertainment complexes that combine multiple leisure and recreational functions. Physical venues are no longer the only option—online streaming and interactive activities are emerging as powerful new trends. Every step of this evolution demonstrates the industry’s sharp grasp of market dynamics. Looking ahead, the focus will be on creating more diverse and personalized billiards experiences, offering consumers a broader range of choices.
Billiards is more than a sport; it is a form of social connection and cultural heritage. Many enthusiasts forge friendships and build strong emotional bonds through the game. This emotional engagement is a key driver of the industry’s long-term vitality.
Steeped in history, billiards carries rich cultural significance. Since arriving in China in the late 19th and early 20th centuries, it has taken root and become a part of everyday life for many. In billiard halls, people don’t just play—they share stories, strengthen bonds, and build community. Many clubs regularly organize member activities to deepen these connections.
For some families, billiards even becomes a tradition, with parents passing the game down to their children. This makes billiard halls more than simple sports venues; they are spaces of emotional exchange. Data shows that over 70% of long-term members renew their memberships, underscoring the central role emotional connection plays in customer loyalty. As billiards culture continues to evolve, this emotional dimension will remain a crucial growth engine for the industry.
Meanwhile, the rise of short video platforms has created powerful new channels for exposure. Top creators have attracted huge audiences with tutorials, match commentary, and livestreams, drawing fresh attention to the sport. Since 2016, the presence of billiards content on platforms like Douyin and Kuaishou has grown dramatically. Many players and coaches have built large followings, transforming into internet celebrities while boosting the sport’s visibility.
For example, well-known players sharing game footage and training tips online not only increase their own profile but also inspire interest in the sport. On average, billiards-related videos reach millions of views, with some surpassing 100 million. To stand out in this highly competitive space, clubs and brands are increasingly collaborating with influencers, livestreaming events, and developing engaging content to attract new audiences. Major tournaments are now streamed online, drawing large viewer numbers and amplifying both event and brand exposure.
Looking ahead, as short video and livestreaming platforms continue to evolve, competition for digital traffic in the billiards industry will only intensify. Those who can capture this traffic dividend will secure a decisive advantage in the market—and lead the industry into a new era of growth and prominence.
